Digital Marketing Manager
Company: Hughes Enterprises, An Envoy Solutions Company
Posted on: August 2, 2022
Manager, Digital Marketing
Hughes Enterprises is looking for a Digital Marketing Manager to
oversee the day-to-day management of hughesent.com. In partnership
with the President and the Director of Sales, this individual will
set the vision for the company website to drive traffic and
generate sales leads. In addition, this role would lead the
relationships with site developers, digital agencies, and other
apps/vendors that impact the website functionality and content.
This role reports directly to the President.
Role scope and responsibilities:
- Oversee the day-to-day management hughesent.com.
- Create and implement the digital development roadmap, including
content updates and UX/UI site enhancements.
- Improve SEO health for hughesent.com; consistently track and
optimize performance, including recommendations for content
strategy. Directly manage relationship with SEO agency.
- Engage with e-commerce partners/vendors to constantly improve
site experience; keep current with new and emerging technology and
evaluate and recommend new partners/vendors.
- With the help of the internal team, learn the packaging
industry; leverage knowledge of industry and Hughes's products to
write copy and choose creative assets for new site content
(education blogs, paid search landing pages, new category pages,
optimized product pages, etc.).
- Create and execute a test-and-learn agenda. Implement A/B tests
and provide analysis/insights to improve consumer experience and
- Oversee site analytics; identify opportunities for new
strategies and optimizations based on key findings. Required skills
- Bachelor's Degree in Marketing, Business, or another related
- 3-5 years of experience in e-commerce, website management,
and/or digital marketing.
- Experience in web platforms, such as WordPress, Shopify,
Magneto, or BigCommerce.
- Proficiency in web analytics, including Google Analytics and
Google Tag Manager.
- Experience in B2B businesses.
- Communication and project management skills; ability to quickly
adapt in a fast-paced environment and be highly
- Ability to simultaneously manage multiple projects in a highly
dynamic environment. About Hughes Enterprises: Since 1950, the
Hughes Enterprises team has been instrumental in streamlining
customer needs through the distribution of custom packaging
equipment and consumables in the B2B space. Hughes is headquartered
in a brand new 80,000 SQFT building in Levittown, PA. Our new
facility has all of the amenities of a sleek modern building. We
are adjacent to I-95, PA Turnpike and Route 1 for easy access from
many neighboring areas for a stress-free commute.
Hughes has experienced tremendous growth over the last ten years.
Our team serves as an extension of our clients' operations by
taking a consultative approach to packaging needs. This approach is
consistent with our vision of continued double digit growth year
over year, and we are uniquely poised to continue that growth
We offer a competitive salary, medical benefits, vacation, and
generous 401K. Hughes Enterprises is an equal opportunity employer
that does not discriminate based on race, religion, sex, sexual
orientation, gender identity, age, or disability. We are looking
for a motivated individual that will help us to grow in this
ever-changing marketplace. If you are looking to become part of
high energy, fun team that BBQ's together, and celebrates team
members' birthdays and anniversaries rather than look at you only
as a number, apply for our open position today!
Keywords: Hughes Enterprises, An Envoy Solutions Company, Levittown , Digital Marketing Manager, Advertising , Levittown, Pennsylvania
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