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Digital Marketing Manager

Company: Hughes Enterprises, An Envoy Solutions Company
Location: Levittown
Posted on: November 23, 2022

Job Description:

Hughes Enterprises is looking for a Digital Marketing Manager to oversee the day-to-day management of hughesent.com. In partnership with the President and the Director of Sales, this individual will set the vision for the company website to drive traffic and generate sales leads. In addition, this role would lead the relationships with site developers, digital agencies, and other apps/vendors that impact the website functionality and content.
This role reports directly to the President.
Role scope and responsibilities:

  • Oversee the day-to-day management hughesent.com.
  • Create and implement the digital development roadmap, including content updates and UX/UI site enhancements.
  • Improve SEO health for hughesent.com; consistently track and optimize performance, including recommendations for content strategy. Directly manage relationship with SEO agency.
  • Engage with e-commerce partners/vendors to constantly improve site experience; keep current with new and emerging technology and evaluate and recommend new partners/vendors.
  • With the help of the internal team, learn the packaging industry; leverage knowledge of industry and Hughes's products to write copy and choose creative assets for new site content (education blogs, paid search landing pages, new category pages, optimized product pages, etc.).
  • Create and execute a test-and-learn agenda. Implement A/B tests and provide analysis/insights to improve consumer experience and conversion rate.
  • Oversee site analytics; identify opportunities for new strategies and optimizations based on key findings. Required skills and qualifications:
    • Bachelor's Degree in Marketing, Business, or another related field.
    • 3-5 years of experience in e-commerce, website management, and/or digital marketing.
    • Experience in web platforms, such as WordPress, Shopify, Magneto, or BigCommerce.
    • Proficiency in web analytics, including Google Analytics and Google Tag Manager.
    • Experience in B2B businesses.
    • Communication and project management skills; ability to quickly adapt in a fast-paced environment and be highly self-motivated.
    • Ability to simultaneously manage multiple projects in a highly dynamic environment. About Hughes Enterprises: Since 1950, the Hughes Enterprises team has been instrumental in streamlining customer needs through the distribution of custom packaging equipment and consumables in the B2B space. Hughes is headquartered in a brand new 80,000 SQFT building in Levittown, PA. Our new facility has all of the amenities of a sleek modern building. We are adjacent to I-95, PA Turnpike and Route 1 for easy access from many neighboring areas for a stress-free commute.
      Hughes has experienced tremendous growth over the last ten years. Our team serves as an extension of our clients' operations by taking a consultative approach to packaging needs. This approach is consistent with our vision of continued double digit growth year over year, and we are uniquely poised to continue that growth trend.
      We offer a competitive salary, medical benefits, vacation, and generous 401K. Hughes Enterprises is an equal opportunity employer that does not discriminate based on race, religion, sex, sexual orientation, gender identity, age, or disability. We are looking for a motivated individual that will help us to grow in this ever-changing marketplace. If you are looking to become part of high energy, fun team that BBQ's together, and celebrates team members' birthdays and anniversaries rather than look at you only as a number, apply for our open position today!

Keywords: Hughes Enterprises, An Envoy Solutions Company, Levittown , Digital Marketing Manager, Executive , Levittown, Pennsylvania

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